Get more Google reviews, without chasing customers yourself
Most businesses do not have a review problem. They have an asking problem: the job finishes, the customer is pleased, and nobody asks. We take the asking off your team — every completed job, at the right moment, in your name.
How you actually get more Google reviews
You ask every customer, promptly, with a link that opens the review box in one tap. That is the whole mechanism. We automate it: a request goes out after each completed job from your business identity, one follow-up goes out if there is no response, older customers are worked through in batches, and every review that arrives is answered within 24 hours.
Sound familiar?
Every one of these is an asking problem wearing a different hat.
You have 14 reviews. They have 300.
You have almost certainly done more jobs than they have. They just asked for every one of them and you did not.
Your team means to ask, and forgets
Because they are busy doing the work you pay them for. Asking is the first thing to fall off a job sheet on a bad day.
There is a QR code on the counter
And nobody has scanned it since the week you printed it. Passive asking does not work; a message sent to a named person does.
Hundreds of happy past customers
Never asked, still contactable, and worth a great deal — provided they are approached at a sensible pace rather than all at once.
Your newest review is from 2022
Freshness is part of how a profile reads to a customer and part of what Google weighs. A dormant review history looks like a dormant business.
Someone suggested screening customers first
Surveying people and only sending the happy ones to Google is review gating. It breaks Google’s policy, and since the DMCC Act came into force it also sits inside what the CMA treats as misleading practice.
What's included
The mechanics matter more than the volume. This is what we actually set up.
Requests that fire on their own
Connected to the booking or job system you already use, so a completed appointment triggers the request without anyone having to remember. Where a system cannot be connected, we work from a weekly job list instead.
Written so it sounds like you
Sent from your business name, using the customer’s first name, signed off by the person who did the work. Requests that read like a marketing platform get ignored, and deservedly.
The direct review link
One tap straight into the review box, not onto your profile page. The number of people who give up between those two screens is most of the difference between a campaign that works and one that does not.
One nudge, then silence
A single reminder a few days later for anyone who has not responded. There is no third message. Reviews are worth having; annoying a good customer for one is not.
Your past customers, in batches
Everyone you have already served is worth asking, but four hundred reviews in a fortnight looks exactly like what it would be. We work through the list at a pace that resembles real life.
Every review answered in 24 hours
Including the unhappy ones — especially the unhappy ones, because that is where the next customer reading your profile decides what kind of business you are.
How it runs
One call and one login handover from you. Everything after that is ours.
The 15-minute audit
We look at your review count, your rating, how recent the last one is and how your competitors compare, and tell you what is realistic from your job volume.
Connect and write
Booking system connected, direct review link generated, request and follow-up written in your voice and approved by you before anything sends.
Requests go out
Every completed job triggers a request. Older customers start in measured batches. Replies go out within 24 hours of each review landing.
The numbers
New reviews, current rating, how many requests went out and what proportion converted — your actual response rate, measured, not a figure from a case study.
What we won't do
This is the part of the market where the rules are broken most often, so it is worth being specific.
All four are in the published policy, with the law each one sits under.
Read the full compliance policy →What it costs
Review requests and replies are in every plan, including the cheapest one.
Proof that reviews come in — cheaply, and with no risk.
- Google Business Profile set up & optimised
- Automated review requests, with photo mechanic
- Every review replied to within 24 hours
- Customer Feedback System
- Monthly report
Where "trust us" becomes "here are the calls you got."
Priced on your market, your ad spend and how fast you want to move.
Foundation covers the profile, the review engine and replies. Growth adds weekly posts, rank and call tracking and citation clean-up. Per location, ex VAT, cancel any month. No contract — cancel any month. Compare all three plans in full.
Questions we get asked
ExpectationsHow many reviews will we actually get?
We will not put a number on it before we have seen your job volume, because the honest answer is a response rate applied to how many customers you serve — and we have not measured your list yet. What we can commit to is the part we control: every completed job asked, promptly, once, with one follow-up, and the real conversion rate reported to you each month.
The lawCan we offer a discount or a prize draw for a review?
No. Google’s review policy prohibits incentivised reviews, and in the UK the Digital Markets, Competition and Consumers Act 2024 put incentivised and fake reviews under CMA enforcement. It applies to the business publishing the reviews, not just the agency that arranged them, so it is your risk as well as ours. We will not set it up.
PacingCan we ask all our old customers at once?
You can, and it is a bad idea. A profile that goes from twelve reviews to two hundred in a fortnight is the pattern review-spam detection is built to notice, and it reads as bought to any customer who looks at the dates. We work the back catalogue in batches so the curve looks like what it is.
ChannelIs text or email better for review requests?
SMS is opened faster and suits trades, salons and anything transactional. Email suits clinics and professional services where there is an existing thread and more to say. We use whichever your customer records actually support, one channel per customer — sending both is how you turn a request into a nuisance.
Bad reviewsWhat happens when someone leaves a bad review?
It gets a reply within 24 hours: factual, unarguing, and an offer to sort it offline. We only report a review if it breaks Google’s policy — someone who was never a customer, a competitor, abuse, or content about a different business. A profile of nothing but five stars is less convincing to a reader than a 4.7 with a complaint handled well.
DataWhat do you do with our customer data?
We use the name and one contact detail to send the request, and nothing else. It stays in your systems and ours for as long as the campaign needs it, opt-outs are honoured immediately and permanently, and we do not use your customer list for anything other than the review requests you asked for.
Related services
See what your review engine would look like
Fifteen minutes: your current review count and velocity, what your competitors are doing, and the realistic version of what asking properly would produce for your job volume.