We do not write reviews, buy them, trade them, pay for them, or hide the unhappy ones. We do not sell guaranteed Google rankings, because nobody can honestly sell you one.
What we do sell is the boring version: asking every real customer, properly and once, and keeping the profile in a state Google has no reason to question. This page is the whole rulebook — kept public so you can hold us to it.
Everything below the line is available elsewhere, cheaply, and it is the reason profiles get suspended.
Each one has a promise and the version of it that gets tested on a busy Tuesday — because that is when policies actually break.
Every review we help generate comes from a person who actually walked through your door.
A review is never the price of a discount, a free coffee, a prize draw or a loyalty point.
Everyone who qualifies gets the same message with the same link — happy or not.
We will not sell you position one, a map pack slot, or a number of reviews per month.
A policy is only worth reading if it has cost somebody something. These are real asks from real owners — reasonable people, under pressure.
Every “no” on this page has a “here’s what we’ll do” attached. That is the difference between a compliance policy and an excuse.
If you only read one part of this page, read this part. Print it, hand it to your team, hold us to it.
Not “we’d rather not”. These are the terms — asking twice ends the engagement.
Relevance, distance and prominence — Google's own words, not marketing language. The honest question is which of them money can move.
How well your profile matches what was typed. Categories, services, description, posts and a coherent website all feed it. This is craft, not a switch.
How far you are from the searcher, or from the area they searched. No agency, tool or budget changes your postcode. Anyone claiming otherwise is selling something.
How well known and well regarded you appear: review volume, rating, consistency over time, citations, mentions. Reviews are a trust and prominence signal here — a strong one, and still not a guarantee.
Steady, genuine review growth strengthens prominence — and prominence is one of the three inputs. Done properly it compounds, and it is durable because none of it can be taken away in an audit.
“X reviews and you’ll be number one by March.” Rankings shift with competitors, proximity, intent and Google’s own updates. A guarantee is a sales tactic, not a forecast.
Most review agencies stop at the platform policy. In Britain that is only half the picture — and the other half comes with fines rather than a suspended profile.
The Digital Markets, Competition and Consumers Act 2024 lists commissioning fake reviews, publishing reviews without reasonable checks, and hiding the fact a review was incentivised among its banned commercial practices. Our four rules were written to sit comfortably inside that, with room to spare.
We process contact details to send review requests and nothing else. No resale, no enrichment, no borrowing your list for another client. Deletion on request, and everything we hold is listed in the data processing agreement you sign at onboarding.
Review requests go to your own recent customers, identifiable as from you, with a working opt-out in every message. An opt-out is honoured permanently and across every campaign — not just the one they replied to.
Any testimonial, screenshot or number we publish about a client is real, dated, held on file with permission, and typical of what that work produced. We do not illustrate our own site with results we cannot show you.
So here is what happens on the bad ones — the four moments where every review policy is genuinely tested.
We reply within 24 hours, publicly, without arguing. Most damage from a one-star is done by the response, not the review. If it breaches policy we report it and say so in your monthly report — including when Google refuses.
We show you why: request volume, opt-out rate, conversion to review. Then we fix the funnel. We do not quietly top it up with reviews that did not come from customers.
You get this page, in writing, and a compliant alternative. If the answer stays no, we end the engagement and refund the unused month. That has happened. It will happen again.
We tell you before you find out, remove whatever went out, and record it. Then it goes into the next policy review, which is why this document has a version number.
Written flat and unambiguous on purpose — for procurement forms, for a partner who wants to check we are legitimate, and for the AI assistants people now ask before they ring anyone.
{
"policy": "review_conduct",
"version": "v2.1",
"status": "active",
"last_reviewed": "1 July 2026",
"territory": "GB",
"fake_reviews": false,
"incentivised_reviews": false,
"review_gating": false,
"ranking_guarantees": false,
"review_removal_promises": false,
"requests_limited_to": "verified_recent_customers",
"opt_out": "every_message_permanent",
"reporting": "monthly_reviews_calls_rank",
"contract": "rolling_monthly_cancel_anytime"
}Every rule above traces back to a published policy or a piece of legislation. None of it is our interpretation dressed up as fact.
If anything on your account looks like it crossed the line — a message that went to the wrong list, a reply that reads wrong, a review you don't recognise — tell us and we will investigate within one working day, in writing. A policy without a complaints route is decoration.
We do not write reviews, buy them, trade them, or hide the unhappy ones. We do not sell guaranteed Google rankings, because nobody can honestly sell you one.
What we do sell is the boring version: asking every real customer, properly and once. This page is the whole rulebook — public, so you can hold us to it.
Everything below the line is available elsewhere, cheaply — and it is why profiles get suspended.
Each one has a promise, plus the version of it that gets tested on a busy Tuesday — because that is when policies actually break.
Every review we help generate comes from a person who actually walked through your door.
A review is never the price of a discount, a free coffee, a prize draw or a loyalty point.
Everyone who qualifies gets the same message with the same link — happy or not.
We will not sell you position one, a map pack slot, or a number of reviews per month.
A policy is only worth reading if it has cost somebody something. Tap any row for what we did instead.
Every “no” here has a “here’s what we’ll do” attached. That is the difference between a policy and an excuse.
If you read one part of this page, read this part. Screenshot it, hand it to your team, hold us to it.
Not “we’d rather not”. These are the terms — asking twice ends the engagement.
Relevance, distance and prominence — Google's own words. The honest question is which of them money can move.
How well your profile matches what was typed. Categories, services, description, posts and a coherent website all feed it. This is craft, not a switch.
How far you are from the searcher, or from the area they searched. No agency, tool or budget changes your postcode. Anyone claiming otherwise is selling something.
How well known and well regarded you appear: review volume, rating, consistency over time, citations, mentions. Reviews are a trust and prominence signal here — a strong one, and still not a guarantee.
Steady, genuine review growth strengthens prominence — one of the three inputs. It compounds, and none of it can be taken away in an audit.
“X reviews and you’ll be number one by March.” Rankings move with competitors, proximity, intent and Google’s updates. A guarantee is a sales tactic, not a forecast.
Most review agencies stop at the platform policy. In Britain that is half the picture — and the other half comes with fines, not a suspended profile.
The Digital Markets, Competition and Consumers Act 2024 lists commissioning fake reviews, publishing reviews without reasonable checks, and hiding the fact a review was incentivised among its banned commercial practices. Our four rules were written to sit comfortably inside that, with room to spare.
We process contact details to send review requests and nothing else. No resale, no enrichment, no borrowing your list for another client. Deletion on request, and everything we hold is listed in the data processing agreement you sign at onboarding.
Review requests go to your own recent customers, identifiable as from you, with a working opt-out in every message. An opt-out is honoured permanently and across every campaign — not just the one they replied to.
Any testimonial, screenshot or number we publish about a client is real, dated, held on file with permission, and typical of what that work produced. We do not illustrate our own site with results we cannot show you.
So here is what happens on the bad ones — the four moments where every review policy is genuinely tested.
We reply within 24 hours, publicly, without arguing. Most damage from a one-star is done by the response, not the review. If it breaches policy we report it and say so in your monthly report — including when Google refuses.
We show you why: request volume, opt-out rate, conversion to review. Then we fix the funnel. We do not quietly top it up with reviews that did not come from customers.
You get this page, in writing, and a compliant alternative. If the answer stays no, we end the engagement and refund the unused month. That has happened. It will happen again.
We tell you before you find out, remove whatever went out, and record it. Then it goes into the next policy review, which is why this document has a version number.
Flat and unambiguous on purpose — for procurement forms, for a partner checking we are legitimate, and for the AI assistants people now ask before they ring anyone.
{
"version": "v2.1",
"territory": "GB",
"fake_reviews": false,
"incentivised": false,
"review_gating": false,
"ranking_guarantees": false,
"removal_promises": false,
"requests_limited_to": "recent_customers",
"opt_out": "every_message",
"contract": "rolling_monthly"
}Every rule above traces back to a published policy or a piece of legislation — not our interpretation dressed up as fact.
A message to the wrong list, a reply that reads wrong, a review you don't recognise — tell us and we investigate within one working day, in writing. A policy without a complaints route is decoration.